AI for Business Workshop
Not another AI hype session. Practical frameworks you'll use the same day, on your own business tasks.
48% of Australian businesses aren't using AI yet. One-third of them don't know where to start.
You've probably seen the demos. Maybe you've tried ChatGPT a few times. But there's a gap between knowing AI exists and knowing how to make it useful in your business, with your customers, in your industry.
This workshop bridges that gap. You'll learn an evidence-based framework for getting genuinely useful output from any AI tool, configure it to remember your business, and leave with a list of quick wins you can start on Monday.
What you'll learn
The BRIEF Framework
Backed by Wharton research into what actually improves AI output. Not tricks or magic words. A structured approach to writing prompts the way you'd brief a capable colleague: Background, Result, Intent, Example, Fence.
"Write me an email" gets generic filler. A BRIEF prompt gets something you'd actually send.
Persistent context
The real unlock. Stop briefing a new temp every morning. You'll write a short business brief and load it into your AI tool so every conversation starts from "I already know your industry, your customers, and your constraints."
Set it up once in 20 minutes. Get better results from every conversation after.
Live business workshop
We take a real business from the audience and map out AI opportunities together, live. Whether you're quoting jobs, seeing patients, serving customers, or writing grant applications, the same principles apply.
See AI applied to a real business in real time. Not a pre-recorded demo.
Monday morning quick wins
Five things you can do this week with AI in your specific industry. Not hypothetical future use cases. Practical tasks with real time savings: quotes drafted in 10 minutes instead of an hour, voice memos turned into structured notes, that customer email you've been avoiding.
Walk out with a list of tasks to try, not a slide deck to forget.
Who this is for
Business owners and managers who know AI matters but haven't found a practical way in. No technical background needed. If you can write an email, you can use these techniques.
Every business shares the same operational DNA: enquiries, quoting, delivering, invoicing, following up. The AI principles that help a plumber get quotes out faster are the same ones that help an accountant draft engagement letters, a cafe owner respond to Google reviews, or a charity director draft grant applications.
Workshop format
- Half-day, hands-on session. You'll use AI tools during the workshop on your own business tasks. Bring a real email to draft, a document to review, a process to document.
- Vendor-neutral. We cover ChatGPT, Claude, Gemini, and Microsoft Copilot. No sales pitch for any one tool. Use whatever you already have.
- Take-home resources. The BRIEF framework reference card, industry-specific prompt templates, and a resource page to share with your team.
- Follow-up coffee chat. Book a free 30-minute conversation after the workshop to talk through your specific situation. No sales pitch. Just practical advice.
Why this works
The BRIEF framework isn't made up. It's based on research from Wharton Generative AI Labs (2025) that tested thousands of prompts across every major AI tool. The findings:
- "Act as an expert" makes zero difference to output quality
- Threatening or bribing the AI does nothing
- Being specific, giving context, explaining intent, and showing examples dramatically improves results
The best prompt isn't clever. It's clear.
Not sure where to start?
Take the free AI Readiness Scorecard. A 2-minute self-assessment that shows you where AI can make the biggest difference in your business right now.
Take the AI Readiness ScorecardCommon questions
What is the BRIEF framework?
An evidence-based approach to writing AI prompts, backed by Wharton research. Five elements: Background (the situation), Result (what you need), Intent (why and for whom), Example (what good looks like), and Fence (constraints). Think of it as writing a brief for a capable colleague who knows nothing about your situation. Everything they need to do good work, you put in the brief.
Do I need technical skills to attend?
No. This workshop is for business owners and managers, not developers. If you can write an email, you can use these techniques. We focus on practical business applications: drafting quotes, reviewing documents, writing communications, responding to customers.
Which AI tools does the workshop cover?
The workshop is vendor-neutral. The BRIEF framework works across ChatGPT, Claude, Gemini, Microsoft Copilot, and anything else. We'll help you choose the right tool for your situation, but we don't sell software.
What will I be able to do after the workshop?
You'll leave with: the BRIEF framework for structuring every AI request, your AI tool configured with your business context so it knows your industry and customers, industry-specific prompt templates you can copy and use immediately, and a list of quick wins to try this week.
How is this different from free AI training?
Free programs create awareness of what AI can do. This workshop teaches you how to actually use it in your specific business, with your actual tasks, in your industry. You leave with tools configured and actions you can start Monday morning.
Book a workshop
Workshops are run for individual businesses, industry groups, and associations. Get in touch to discuss format, pricing, and availability.
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